> Anthem Marketing Solutions > Anthem Marketing Solutions Launches Transaction Insight Engine

Anthem Marketing Solutions Launches Transaction Insight Engine

Anthem Marketing Solutions
Published:  Jan 25, 2011
Length:  1 pages

Anthem Marketing Solutions, a Chicago-based provider of insight-driven tools to the marketing industry, is pleased to announce the release of its Transaction Insight Engine hosted software tool. Designed to help retailers and other marketers interpret customer-level transaction activity, Transaction Insight Engine focuses on the financial impact of changes in customer behavior over time, and identifies short-term actions to optimize value among specific customer groups.



Tagsdata analysis, marketing spend, rfm, customer behavior, transaction analysis, transaction reporting, customer buying behavior, value optimization, predict customer behavior, brand interaction, customer investment, behavior based segmentation