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Marketing Automation Calculator - Justify Your Spend

Published By: Marketo
Marketo
Published:  Feb 17, 2011

Use this PowerPoint as another tool to justify lead management and marketing automation. Customize the slides to your company’s template, insert your own metrics and share with your peers however you see fit. Show how improved lead management will create more demand for your company’s products or services with this custom presentation.

The B2B Buyer has changed: need to pro-actively engage around educational topics

•Leads need to be nurtured until they are sales-ready
•Sales & Marketing need to be aligned more closely, creating a seamless buying process •There is an opportunity to turn marketing into a revenue driver rather than a cost center •Lead management provides a dramatic ROI: many benefits, low risk, modest investment



Tagsmarketo, marketing automation, lead management, nurturing, sales leads, demand generation