> UBM TechWeb > Content Marketing Expert Tips - Reaching the IT Buyer

Content Marketing Expert Tips - Reaching the IT Buyer

Published By: UBM TechWeb
UBM TechWeb
Published:  Apr 07, 2011
Length:  5 pages

What makes a great tech white paper? What's the difference between a white paper that "goes viral" and one that languishes behind a lead gen form? In this white paper, Elliot Kass, UBM TechWeb's Vice President of Content Marketing, explores the value of white papers to the tech audience, and shares his five secrets for producing great ones. He offers insider advice about how to position and convey your content credibly and objectively, as well as specific tips to make your content stand out and get noticed.



Tagsubm techweb, technology white papers, content marketing, lead generation, tech audience, elliot kass