What makes a great tech white paper? What's the difference between a white paper that "goes viral" and one that languishes behind a lead gen form? In this white paper, Elliot Kass, UBM TechWeb's Vice President of Content Marketing, explores the value of white papers to the tech audience, and shares his five secrets for producing great ones. He offers insider advice about how to position and convey your content credibly and objectively, as well as specific tips to make your content stand out and get noticed.
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