Sales, marketing and customer service teams need a wide-angle view across company silos to deliver the greatest value to the best customers for the least cost. To do that, they must have access to trusted and complete customer information.
Resources in this guide include:
Expert Discussion: Experts Jeanne Bliss, author of Chief Customer Officerand I Love You more than my Dog, and Ray Wang, award-winning analyst & CEO Of Constellation Research, discuss how a company’s core values combined with a technology strategy to deliver trusted and complete customer information go hand-in-hand to achieve a customer-centric approach to better attract and retain customers.
Video Chalk Talk: 3 Key Steps to Attracting & Retaining Customers
6-Minute Demo: Attract & Retain Customers by Enabling CRM with Trusted & Complete Customer Data
Executive Brief: Why CIOs Should Take Control of their Customer Data
Gartner Magic Quadrant for MDM of Customer Data
Transcript of the Expert Discussion
Q&A: send your questions to the experts
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