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5 Questions Companies Must Tackle to Attract & Retain Customers

Published By: Informatica
Published:  Apr 08, 2011

Sales, marketing and customer service teams need a wide-angle view across company silos to deliver the greatest value to the best customers for the least cost. To do that, they must have access to trusted and complete customer information.   

Resources in this guide include:  

  • Expert Discussion: Experts Jeanne Bliss, author of Chief Customer Officer and I Love You more than my Dog, and Ray Wang, award-winning analyst & CEO Of Constellation Research, discuss how a company’s core values combined with a technology strategy to deliver trusted and complete customer information go hand-in-hand to achieve a customer-centric approach to better attract and retain customers.
  • Video Chalk Talk: 3 Key Steps to Attracting & Retaining Customers
  • 6-Minute Demo: Attract & Retain Customers by Enabling CRM with Trusted & Complete Customer Data
  • Executive Brief: Why CIOs Should Take Control of their Customer Data
  • Gartner Magic Quadrant for MDM of Customer Data
  • Transcript of the Expert Discussion
  • Q&A: send your questions to the experts
  • Share: share this valuable resource with your colleagues using your favorite social media outlet

Tagscrm, customer care, customer retention, customer service, customer centricity solution, informatica, core value, ray wang, jean bliss, competitive advantage