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2011 Mobile Trends

Published By: SAP
SAP
Published:  Apr 14, 2011
Length:  15 pages

The focus for companies willing to tap into the growing mobile opportunities should be on moving from experimentation to the creation of a mobile business case and strategy, while recognizing that the challenges associated with fragmentation will persist.



Tagsmobile trends, thomas husson, julie ask, consumer product strategy, forrester, fragmentation, availability, mobile ecosystem