In order to understand today’s world of website testing and targeting and garner the online merchant’s perspective, the e-tailing group, with sponsorship from Amadesa, the first SaaS testing solution and industry leading provider of testing and relevance targeting products, fielded an online survey completed by 160 merchants. Follow-up interviews of both testers and those that had not yet embraced or fully exploited testing were then conducted to add color commentary to the existing qualitative data. These merchants graciously shared their insights, setting the tone for this white paper and a much-needed exploration of ecommerce “testing and targeting.”
In this whitepaper we share what we learned about testing, such as what types of tools are commonly employed, the benefits achieved through testing and what resources are required to support a testing program. Additionally, we share the 7 Secrets To Successful Testing, compiled by advice from industry peers regarding testing smart. In the end, it is clear that testing should be a mandatory e-tailer marketing strategy, as one rarely finds a tool that effectively impacts both user experience and conversion, providing additional fodder from a “value” perspective.
Download now to learn the proper steps to getting started, building a culture that supports testing, and ensuring a successful path to increasing conversions and improving marketing ROI.
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