> Informatica > Gaining a Competitive Edge by Better Managing Customer Info in a Multichannel Retail Environment

Gaining a Competitive Edge by Better Managing Customer Info in a Multichannel Retail Environment

Published By: Informatica
Informatica
Published:  Jul 07, 2011
Length:  11 pages

Your retail business recognizes the value of a single customer view—but how can you achieve it when multichannel customers are hopscotching across online, in-store, call center, social media, mobile, and other channels?

This executive brief looks at using master data management (MDM) to generate a single view of customer activity across offline and online channels. Explore how MDM tackles the multichannel customer data challenge and enables you to:

  •   Deepen customer retention and loyalty across offline and online channels
  •   Improve marketing effectiveness by knowing cross-channel customer preferences
  •   Increase sales revenue with targeted cross-sell and up-sell



Tagsinformatica, competitive edge, customer information management mdm, master data management, multichannel retail environment, social media, single view, customer activity