Are you struggling to explain the power of master data management (MDM) to your CEO, CFO, or Line of Business (LOB) leaders in a way that will resonate with them?
Using illustrated examples and business language this executive brief provides a step-by-step approach to explain how MDM generates a single, reliable data set to improve sales, customer service and channel operations. Get a practical look at how MDM gives customer and partner-facing teams the data they need to:
Maximize account penetration and improve cross-sell and up-sell
Optimize channel operations by eliminating gaps and conflicts
Increase speed and agility for both business and IT
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.