Thought leaders like Clay Shirky, Jeremiah Owyang, and Facebook's Dan Rose gathered to discuss what works and what's next in social at the 2011 Social Commerce Summit in April. Leading brands like P&G, Best Buy, L.L.Bean, and Rubbermaid shared successes and failures that will inspire the next round of innovation in customer-centric business. Discover their top predictions and advice in our free report. This year, core themes focused on how businesses are profiting from the evolution of social. Download the report to learn:
Why successful social marketing is a conversation, not a campaign
Why social media must scale across the organization, and how to scale at your company
How real-time customer feedback lets companies know – and act on – what consumers think about their products or services
How customer conversations create wins for companies and customers alike, by giving consumers direct input to brands
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