Marketing departments are being handed the reins to spearhead and drive company-wide social media initiatives - yet there are often few established practices in place to follow to ensure success in the social media realm.
In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects. You'll discover:
The value that can be created from engaging with customers in social media venues - and the importance of always "listening" closely
How social feedback informed Dell's decision to make the transition from a hardware provider to a provider of services and solutions
How IBM's strategy of "listening in" for leads helped it generate $7 million
How Zendesk uses Twitter for customer service and support processes
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