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The New Social Purchase Journey

Published By: Reevoo
Published:  Nov 03, 2011
Length:  19 pages

Social shopping has changed the purchase journey beyond all recognition. You need to get to grip with the new purchase journey: a complex, cross-channel and thoroughly social process.

Social Trends - Make sense of the technologies and services shaping shopping habits.
Social Thinking - Understand shoppers' decision-making model from idea to conversion.
Social Proof - Discover which social content consumers use to decide what and where to buy.

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