> Eloqua > Are You Properly Safeguarding the Personal information contained in your mailing database?

Are You Properly Safeguarding the Personal information contained in your mailing database?

Published By: Eloqua
Eloqua
Published:  Jan 13, 2012
Length:  10 pages

In the time it takes you to drink a cup of coffee, you can become proficient on a key marketing topic, in this case, email deliverability and privacy.

Email deliverability is about maximizing the potential number of emails reaching the inbox. How well you do with deliverability depends on how your organization:

  • Manages its email sender reputation
  • Manages lists
  • Ensures a quality database, such as where you get email addresses from and how you manage bounces

When it comes to email, privacy is about safeguarding the personal information contained in your mailing database. This includes honoring the opt-in/opt-out, data access, and data destruction wishes of the data subject.

Learn about the importance of privacy and deliverability and why it should matter to your organization. Explore the basics and best practices, discover tools and technologies, and find out about the future of email deliverability and privacy.




Tagsemail deliverability, email privacy, privacy and deliverability, email marketing, marketing automation, email marketing platform, digital body language, database marketing, email privacy policy