CRM and SFA don't work in generating higher sales because they're just not used by salespeople. And they're not used because they're not developed from the salesperson's perspective. What is needed is an alternative approach - an application built for salespeople by salespeople and one that directly helps them close more deals.
This whitepaper discusses the key reasons why traditional CRMs have failed to see 'voluntary' adoption by sales teams and the details of the Sales production System approach that removes this adoption hurdle.
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