> OpenText > The Business Value of Adapting Web Content for Mobile Devices, by the Aberdeen Groups

The Business Value of Adapting Web Content for Mobile Devices, by the Aberdeen Groups

Published By: OpenText
OpenText
Published:  May 23, 2012
Length:  6 pages

The rapid increase in adoption of mobile devices by consumers has elevated the role of mobile marketing to new heights within the broader multi-channel marketing mix. Yet many organizations struggle when trying to adapt their content for the mobile web.

Download this report and discover: 

  • Positive impact of mobile web content optimization on customer engagement
  • Key success factors for building mobile websites that delight customers while contributing to top-line revenue results

 

 




Tagsmobile marketing, web content optimization, metric-driven mobile marketing, pinch-zooming, mobile user engagement, mobile user experience