Content is key to the customer experience, yet digital content strategies at many organizations do not maximize the value of their content across online and offline channels.
As technology drives new engagement in which consumers want to find new, interesting ways to interact with brands, how does an organization move from traditional engagement models to the new digital space?
Watch this on-demand webinar and discover:
The state of multichannel marketing campaigns
How to best manage brand consistency across multiple channels
How to achieve cost-effective multichannel campaigns
Best practices and recommendations
Stephen Powers, Principal Analyst, Forrester Research
Martin Coady, Director, Technical Strategy, VML
Marci Maddox, Senior Director, Product Marketing, OpenText
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