As marketing and sales organizations endeavor to escape the constricted economy of 2009 recession, one of their most significant barriers to sustainable business growth lies squarely in their very source of revenue: creating and maintaining profitable, long-term relationships with key customers. While their budgets remain under close scrutiny, how can these practitioners wisely invest in the processes and technologies that will yield the best results? This Analyst Insight will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results.
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