The splintering of communications across media and ever-smaller niches makes for understandable hesitation among sales professionals' embrace of newer channels. There aren't a lot of best practices around the use of social media for sales efforts.
This Deep Dive analyst report uncovers seven best practices for creating a social media engaged sales engine. These practices don't extol social media as a fluff tool, useful in creating warm fuzzies among customers and prospects. Instead, they outline the use of social media for selling and closing business, and they can be tested against revenue, average deal size, lead conversion and bid-to-win ratio metrics.
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