Eric Peterson, founder of Web Analytics Demystified shows how tag management systems (TMS) solve these problems, how businesses and marketing teams benefit from reduced costs, improved website quality, and avoiding vendor lock-in. He also advises on what to look for in a TMS. Brandon Bunker, Sr. Manager of Analytics at Sony, shares how website tagging impacted Sony before they found Ensighten's tag management system. Now Sony's digital marketing team can move faster without relying on IT, and they've increased ROI from web analytics and other marketing services, while accelerating page load.
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