> Neustar > Consumer Facing Organizations Leverage Lead Scoring at Every Level--Discover How!

Consumer Facing Organizations Leverage Lead Scoring at Every Level--Discover How!

Published By: Neustar
Neustar
Published:  Aug 20, 2012
Length:  10 pages

This white paper offers insight into different scoring applications to suit all organizational approaches - from dipping your toe in the water with lead prioritization to diving deep with offer personalization. Inside, you will find the tools and case studies to help you:

. Identify and prioritize leads for more efficient lead management
. Customize communications such as messaging, offer and pricing
. Evaluate lead source quality faster to quickly reallocate marketing spend



Tagslead scoring, liberty university, marketing analytics, lead qualification, lead routing, lead quality score, consumer analytics, marketing