The insurance industry is crowded and competitive. As the market evolves, agents and brokers are not necessarily the primary contact for policyholders - insurance marketers must become as focused on direct marketing as they are branding. Today's insurance consumer is a multichannel shopper, utilizing Internet, phone, mail and face-to-face interactions to collect critical buying information. This white paper offers solutions to identifying, verifying and qualifying these consumers and learn how to:
Assess the opportunity for a given product
Determine households that are the best targets
Develop a cohesive message that resonates across all channels
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