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Reaching The New Consumer: The Multichannel Shopper

Published By: Neustar
Neustar
Published:  Aug 20, 2012
Length:  8 pages

The insurance industry is crowded and competitive. As the market evolves, agents and brokers are not necessarily the primary contact for policyholders - insurance marketers must become as focused on direct marketing as they are branding. Today's insurance consumer is a multichannel shopper, utilizing Internet, phone, mail and face-to-face interactions to collect critical buying information.
This white paper offers solutions to identifying, verifying and qualifying these consumers and learn how to:

  • Assess the opportunity for a given product
  • Determine households that are the best targets
  • Develop a cohesive message that resonates across all channels



Tagsweb optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, consumer identification, consumer verification, consumer qualification, score leads, score consumers, verify leads, verify consumers, marketing