> Act-On > Quantifying the Value of Social Media Engagement in B2B Marketing

Quantifying the Value of Social Media Engagement in B2B Marketing

Published By: Act-On
Act-On
Published:  Aug 28, 2012
Length:  7 pages

In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.



Tagssocial media roi, b2b marketing, social media engagement, gleanster, content marketing, social media metrics