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Considerations to Make Before Embarking on a Multichannel Integration Project

Published By: Oracle
Oracle
Published:  May 22, 2012
Length:  6 pages

With the growing number of channels for consumers to connect with your products from store kiosks to mobile devices and social networks, it is increasingly important that they are experiencing the the same consistent brand experience regardless of the channels they choose. This whitepaper describes 3 customer experience features to help guide your decisions about technology, organizational structure, and internal process.



Tagsoracle, multichannel integration, marketing, customer experience