While many organizations achieve acceptable ROI from their CRM/SFA implementations, a number of published surveys have revealed alarmingly high failure rates. A key challenge area involves lack of integration with other company sales and marketing processes and platforms. Leading CRM/SFA solution users and providers are just now beginning to focus on this integration challenge, which is ushering in the next evolution in CRM/SFA technology, what Gleanster refers to as Integrated CRM or "iCRM."
This Gleansight benchmark report explores why companies today are implementing CRM/SFA platforms and how they augment these platforms with lead management and sales automation capabilities.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.