> MEDIAPLEX > Learn About Marketing Analytics and Marketing Attribution for Major Brands

Learn About Marketing Analytics and Marketing Attribution for Major Brands

Published By: MEDIAPLEX
MEDIAPLEX
Published:  Dec 05, 2012
Length:  14 pages

Marketing attribution is a hot topic, and thousands of leading marketers are working to understand their options as well as "what matters." This in-plain-English guide explains the various methodologies for marketing attribution, and proides a framework for ensuring that your brand gets marketing attribution right. 



Tagsanalytics, attribution, data, big data, marketing data, marketing intelligence