> Adobe > Gartner: A Marketing Analytics Framework for CMOs

Gartner: A Marketing Analytics Framework for CMOs

Published By: Adobe
Adobe
Published:  Jan 31, 2013

In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. In Gartner’s report: A Marketing Analytics Framework for CMOs, you’ll review:

  • Nine measurements your CMO needs to understand
  • How to provide the CMO with the best analysis
  • The proper way to align measurement technology with your business needs

 



Tagsmarketing analytics, customer life cycle, data management, marketing insights