> Silverpop > Let the Buyer Be Your Guide: Leveraging Buyer Behavior in a Multichannel World

Let the Buyer Be Your Guide: Leveraging Buyer Behavior in a Multichannel World

Published By: Silverpop
Silverpop
Published:  Feb 04, 2013
Length:  9 pages

For marketers, this digital marketing channel explosion presents some new challenges. Itís time to shift to a new model focused on capturing and responding to comprehensive behavioral data that lets customer and prospect actions guide their experience with your company or brand.



Tagsbehavior, multichannel, integrated, marketing, data