> Silverpop > Know the Score: Developing and Managing a Modern Lead Scoring Model That Increases Revenue

Know the Score: Developing and Managing a Modern Lead Scoring Model That Increases Revenue

Published By: Silverpop
Silverpop
Published:  Feb 04, 2013

Today’s prospects want to be treated as individuals and each has a different role, timeframe, budget and interest level. A scoring model that helps both quickly identify who is ready to buy and when can make all the difference when it comes to nurture campaigns and ultimately, ROI.



Tagsdata, scoring, leads, prospects, sales, customers, sales process