A serious data breach brings monetary damage in its many forms: business disruption, bad publicity, stiff ones for noncompliance, and undermined customer confidence. But most damaging of all is the trouble that it creates when it comes to signing up new customers. A tarnished reputation is a big objection for sales and business development to overcome. That’s why data security in general and database security in particular are a crucial part of any company’s overall corporate health.
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