As search becomes increasingly local, SEO strategies and technologies that do not address local could miss out on a large opportunity - with a shortfall of upwards of 30%. As a result, 77% of Search Marketers will focus more on optimizign for local search in 2013.
Learn how a leader in local search, Yelp.com optimizes for local SEO with BrightEdge, and highlights best practices for marketers.
In this case study you will learn effective tips for local SEO, including:
Gaining visibility on current performance
Registering your local business with search engines
Establishing a strong presence on online local communities
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