By identifying and addressing the symptoms of forecasting illness described in this paper, companies can enjoy the benefits of a health forecasting approach, which, along with specific case examples, will be discussed in future white papers within this series.
Predicting the future, as Nils Bohr put it so eloquently, will always be very difficult. In fact, it is impossible. However, companies will have an easier time achieving their performance targets if they stop trying to do the impossible through flawed forecasting practices and instead adopt a much healthier approach that helps them be ready for the future, regardless of what that future looks like.
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