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Graduating from Email Marketing to Marketing Automation

Published By: Marketo
Published:  Jul 30, 2013
Length:  9 pages

Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.

Tagsmarketing, marketing automation, email marketing, lead nurturing, small business, smb, crm