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Revenue Performance Improvement: A Proven Path to Revenue Impact

Published By: Bulldog Solutions
Bulldog Solutions
Published:  May 20, 2013
Length:  7 pages

The CMO Council recently reported that the top mandate marketers face in 2013 is to measure and improve bottom-line performance and increase top-line revenue growth. While marketers are under enormous pressure to be accountable for quarterly revenue goals, marketing leadership faces significant challenges:

  • Deploying effective, integrated programs
  • Leveraging budgets and resources efficiently
  • Aligning and enabling Sales
  • Collecting and leveraging rich data for targeted message segmentation
  • Proving Marketing's revenue contribution
How does the savvy marketer begin to respond to these challenges? This paper offers an overview of a methodology—Bulldog Solutions' Revenue Performance Improvement Methodology—that helps marketing and sales executives identify gaps across the critical competencies that impact their company's revenue performance.



Tagsbalanced budget, marketing budget, revenue goals, campaign, campaign effectiveness