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Content Marketing: Marry Compelling Custom Copy with Profitability

Published By: TMCnet
TMCnet
Published:  May 22, 2013
Length:  13 pages

91% of B2B marketers are already leveraging content marketing strategies to bolster brand awareness, increase thought leadership, drive website traffic, and amplify lead generation.

But what exactly does "content marketing" mean? And, more importantly, why is it intrinsically linked to profitability? This white paper will help you answer these very questions.

  • What is content marketing?
  • What are the benefits of content marketing?
  • How can I use content marketing to increase my business's profits?



Tagscontent marketing, leveraging content, brand awareness, copy