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Controlling PPC Costs with Negative Keywords

Published By: WordStream
WordStream
Published:  May 23, 2013
Length:  49 pages

Most PPC campaigns cost far more than they need to, because advertisers are paying for clicks that never deliver. Some sources estimate that advertisers who use broad phrase match without negative keywords are wasting 30% of their budgets. Read this white paper to learn how to put an end to waste and maximize PPC profits.



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