Many leading organizations that have invested substantial time and money building a web content management (WCM) system to run their web site often face a crossroads. Do they continue to support their own custom-built application and extend it to address the needs of the business today, or do they look to purchase a commercial software product to address these requirements. This leads to a delicate stand-off between the web site business owners (usually marketing), the development team (usually in IT) and the Finance office.
In the end, deciding on the right approach for your business requires that you consider each of these factors carefully, and in the contect of your own business. Done well, this decision will give your company the control and flexibility to be successful online, regardless of what comes next.
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