What's the single greatest threat to the marketplace today?
Most would argue that it is the dizzying pace of change in a world that won't slow down.
To succeed in this new speed-of-light marketplace, you need Positive Adaptation, which slows the change down to a conceivable rate. To distinguish which trends and technologies actually benefit your organization—and which are "marketing chaff," look at the advantages of your next new thing, but keep one eye on the fundamentals.
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