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4 Keys to Personalizing the Web Experience

Published By: IBM
IBM
Published:  Aug 20, 2013
Length:  8 pages

In many ways, today’s web marketers are like blindfolded shop-keepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off.

Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.



Tagspersonalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics, data sources