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Manage eBook: Making the Most of Your Connections

Published By: IBM
IBM
Published:  Aug 21, 2013
Length:  15 pages

Have you ever found yourself in this untenable position? Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers.

Siloed systems and teams limit marketers’ ability to make sound assessments about performance and spending. Marketers around the world spend over one trillion USD each year. Yet, most of them still manage their marketing programs with a hodgepodge of spreadsheets and disconnected applications. Unnecessary costs, delays and poor collaboration plague marketers. Under increasing pressure to connect with customers while doing more with less, marketers who strive to optimize marketing performance through a single integrated software platform can make the best use of people, programs and resources. Today, you need a return on every dollar spent and a platform that aligns technology, people and processes to help create effective, efficient marketing programs that support customers for life.

The process of Manage is how you optimize your marketing people, processes and resources. It works in concert with the fundamental Enterprise Marketing Management (EMM) processes of Collect, Analyze, Decide and Deliver.



Tagsenterprise marketing management, marketing management, marketing roi, marketing connections, marketing performance, return on investment, marketing optimization