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The "Like-Cycle" From Adobe

Published By: Adobe
Published:  Aug 22, 2013
Length:  7 pages

Some people want more "likes" because their goal is increased awareness. Others may struggle with losing customers and want improved customer service to reduce churn rates. Whichever challenge your strategy is trying to solve, you will find only a short-term solution if you deal with each challenge in isolation. What you need is an integrated approach that puts social media at the heart of your business as a solid foundation for long-term growth.

Tagscustomer experience management, social media data, web trends and analytics