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Social Media Analytics: Making Consumer Insights Actionable

Published By: IBM
IBM
Published:  Sep 11, 2013
Length:  12 pages

Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.



Tagssocial media analytics, consumer insights, marketing, roi, consumer trends, technologies