With 50 Facebook pages, 50 Twitter accounts, 80 social apps, and many blogs, Caesars Entertainment turned to Adobe Social, part of the Adobe Marketing Cloud, to centralize, manage, and improve their social media efforts. It paid off.
Caesars Entertainment increased social revenue by 34% in just two months, "likes" by 10% a month, and social visits by 13%. They were able to boost social bookings, improve attribution accuracy, and streamline cross-channel content management.
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