The world is going mobile. More than half of US adults own a smartphone, and more than 20 percent of US adults own a mobile tablet. By 2016, this will grow to 257 million smartphones and 126 million tablets in the US, with even higher demand for tablets expected in large, developed international markets.
According to Gartner, “These devices are likely to be the most rapidly adopted consumer technologies in modern history." While we tend to think about mobility largely as a consumer phenomenon, it is also changing how the workforce carries out business. With so much being done beyond traditional office walls, many insurance companies, financial service organizations and even government agencies are adopting mobile tablets and smartphones as productivity tools for agents, representatives and personnel, and developing enterprise apps for these devices.
In a survey of enterprise CIOs, Morgan Stanley Research found that 21 percent of companies currently purchase tablets for employees, but 51 percent of companies expect to purchase tablets for employees between 2011 - 2012. As the preferred device for mobile business users, tablets are lightweight and portable, and their screen size makes it possible to review entire documents and contracts on-screen with a customer. Equipping corporate and government employees to sell and service customers from a mobile tablet is convenient, efficient and enables faster decision-making and greater responsiveness.
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