Using social media to build brand awareness is the number one goal of most social media marketers. Hundreds of millions of people are talking, learning and engaging through social media channels. If you donít have a presence in social media, your company is missing whatís become a fundamental communication channel in the marketing mix.
Itís arguable that there isnít a single company or organization that doesnít have brand awareness as one of its core organizational goals. Social media has quickly become one the best ways to reach large audiences who are hungry for information and conversation. For professional communicators, having social media as a tool in the arsenal for building brand awareness is no longer a nice to have. Itís a must have.
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