Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
This report highlights eMarketer’s forecast for social network ad spending around the world. The projections, which run through 2014, cover North America, Asia-Pacific, Western Europe, Eastern Europe, Latin America, and the Middle East and Africa, including further details and breakouts for the US, Canada, the UK and China.
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