> IBM > Social Business Analytics: Gaining Business Value from Social Media

Social Business Analytics: Gaining Business Value from Social Media

Published By: IBM
IBM
Published:  Mar 12, 2014
Length:  12 pages

Learn how to take your organizationís social media strategy beyond passive listening to truly engaging your audience to create business value.



Tagsibm, social business, marketing, social media, marketing management, analytics, marketing research, trends, customer interaction, customer service, crm, marketing software