> IBM > MarineMax steers a course to success with business analytics

MarineMax steers a course to success with business analytics

Published By: IBM
IBM
Published:  Mar 12, 2014
Length:  6 pages

Following an analytics strategy set by the company’s C-level executives, MarineMax moved away from spreadsheet-based reporting processes several years ago, and built an enterprise-class business analytics platform based on IBM Cognos and IBM InfoSphere technologies.



Tagsibm, ibm cognos, ibm infosphere, business technology, business analytics, analytics strategy, business analytics platform