For years, marketers have heard about the potential of “big data” in helping to unlock the deepest, darkest secrets of consumer behavior and drive superior results. But getting access to this data has proven difficult, requiring organizations to set up costly and resource-sapping data warehousing projects.
Web Analytics Demystified’s new white paper, “Digital Data Distribution in Action: A New Approach for Driving Real-Time Marketing Optimization,” talks about the emergence of a new technology platform that promises to help marketers solve their big data challenges at the source, while also taking action from the data. Report highlights include:
- The evolution of tag management into a Digital Data Distribution Platform (D3P)
- The use of D3P as an integration point for cross-channel customer data
- The opportunity of D3P to drive action and results for marketers and analysts
Don't wait. Download “Digital Data Distribution in Action: A New Approach for Driving Real-Time Marketing Optimization” today and get author Eric Peterson’s exclusive predictions for this game-changing technology.