> SocialChorus > How to Launch an Employee Advocate Channel to Expand Your Brandís Marketing Programs

How to Launch an Employee Advocate Channel to Expand Your Brandís Marketing Programs

Published By: SocialChorus
SocialChorus
Published:  Mar 28, 2014

Employee advocates are your brandís best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brandís own channel.

By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic.

Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.

Watch this webinar recording to learn:

  • How Eaton is transforming employees into brand advocates
  • How to motivate employees to create and share content on behalf of your brand
  • Proven best practices to launch an employee advocate program



Tagssocialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement, customer engagement, content syndication, employee advocacy, social workforce