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Creating a digital strategy to provide exceptional digital experiences

Published By: IBM
IBM
Published:  Apr 04, 2014
Length:  8 pages

In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.

For IBM clients, “Exceptional Digital Experience” is realized in the results. This paper demonstrates how organizations, with their unique requirements, have created and benefited from an exceptional digital experience from IBM.



Tagsibm, digital strategy, digital marketing, customer experience, customer engagement, digital experience, marketing, mobile marketing