Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
Get the report now to see all the trends and findings of our global survey, including:
Data collection, automation, and analysis are weak areas for many companies
Data-driven decision making continues to gain importance
New automation technologies are freeing up time for data exploration
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